AAA

Triple-A (AAA) refers to high-budget games produced and marketed by major publishers (Activision Blizzard, EA, Ubisoft, Sony, Microsoft). AAA games typically have large development teams, marketing budgets comparable to Hollywood films, and production values targeting mainstream audiences. Examples include Call of Duty, FIFA, Assassin's Creed, and God of War. The AAA model has been criticized for risk-averse design, high cost, and reliance on sequels and franchises.