Free-to-Play

A game distribution model where the base game is available at no cost, with revenue generated through optional purchases of cosmetics, battle passes, or in some cases gameplay-affecting items (pay-to-win). Free-to-play has dominated mobile gaming and expanded to PC and console with titles like Fortnite, Apex Legends, Warzone, and Path of Exile. The model maximizes player count and reduces the barrier to entry, creating large audiences for competitive and live-service games.