Twitch Drops

A system that rewards viewers watching specific streams on Twitch with in-game rewards such as cosmetics, loot boxes, beta access, or currency. Game publishers use Twitch Drops to incentivise viewership during game launches or esports events, driving both stream viewership numbers and player engagement. Viewers must link their game account to Twitch and watch a certain number of hours to claim rewards. Twitch Drops campaigns are common in games like Valorant, Path of Exile, and Diablo IV.